Every business needs a website. The basics are easy … you need good graphics, easy-to-follow content flow, and a fast way for visitors to connect with you. A simple website can be set up by following step-by-step tips at Cyberindian.com.

Once you have the basics down, the key to online success is to take your website to the next level and make it really work for you. Try these winning ideas:

– If you’re a distributor, create a “find a plumber” tab on your site that you populate with your best customers. This area promotes their services to homeowners to build your customers’ business … which will, in turn, boost sales of your products. If you’re a plumber, create a “fast access” tab on your site that offers ways to reach someone in your company 24/7 for plumbing emergencies.

– Update your site monthly with promotions and new product profiles. Ask your suppliers for information and images. You’ll find they’ve got lots of material to add to your site to make your life easy. HINT: Ask us first at Mansfield Plumbing!

– Start a “project brag” tab with images submitted from your customers using products you’ve sold them. Or, if you’re a plumber, populate this page with  images of special projects you’ve done and testimonials from your customers.

– Every time you update your website, share the information, pictures and details on your social media outlets. And, post your social media links on your website.