In 2016 your customers live in a world of HGTV, Pinterest and Twitter. So many people are tied in to social media and home improvement messaging these days that it’s impossible to ignore the impact these media have on them … and on your business.

Here are some tips from Mansfield Plumbing on building your business in 2016 by staying in touch with trending media:

Tip #1 – Get a website for your business. Even a basic, no-frills website (click HERE for a free site that shows you how!) is better than none at all. Gone are the days when people find plumbers through the yellow pages. Today your potential customers will “search” online, review a website and then decide who to call.

Tip #2 – Have a strong, consistent presence on social media. Your company’s Facebook, Twitter and LinkedIn pages should be updated at least twice a week. Learn how HERE. And, you can get 25 fast tips from Forbes by clicking HERE.

Tip #3 – Talk new products to your customers. They’re already learning about new products on websites, in magazines and through e-mail marketing and social media, so take advantage of their interest to showcase the newest and best products available to them … and use this as an upsell opportunity!